Supermodel on Superbowl
by: Caroline Westbrook - Last updated: 2013-01-07
Israeli supermodel Bar Refaeli is set to be the new face of web hosting giant Go Daddy, after signing a deal to appear in one of their adverts to be screened during the Superbowl.
The ad, entitled Perfect Match, will see Refaeli, who also has her own range of underwear, appear alongside racing driver Danica Patrick - who will be appearing in her 12th Go Daddy Superbowl commercial - although the exact details of the ad, which is due to be filmed this week in Los Angeles, have yet to be revealed.
It will be the first time that the 27-year-old model - who recently topped the 2012 Hot List of men's magazine Maxim - has featured in an advert during the the American football Superbowl, which are among the most expensive and most talked about adverts of the year.
And she said that it was a 'thrilling' opportunity for her.
"I feel like the 'Perfect Match' commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about,"Rafaeli said. "I really look forward to meeting Danica too!"
It will be the ninth year that Go Daddy has advertised itself during the Superbowl, which this year will be held in New Orleans on February 3.